BACHELOR'S DEGREE — 100% ONLINE

Brand Management for Luxury Goods and Services

The bachelor's degree program provides students with an introduction to the concepts and market of the luxury sector, exploring the origins, evolution, applications, and relevance of luxury products. Students will study key consumer segments and various aspects of luxury brand management—from marketing to financial strategy.

The bachelor's degree program provides students with an introduction to the concepts and market of the luxury sector, exploring the origins, evolution, applications, and relevance of premium products.

Language of Instruction and Exams Russian
Duration 3 years (6 semesters)
Credit Hours 186 ECTS
Degree Awarded Bachelor of Arts

Acknowledgments and Partners

Accreditation, European registries, Swiss quality standards, and the institute's partners

Pro Sport Performance
IACBE
ENQA
SVEB
QS World Online MBA 2024: Top 100
EQAR
IAAR
ZKITU
eduQua
The Truth About the Format

Who Should Take This Course

This is suitable if

  • Have you graduated from high school or college and want to pursue a college degree without having to move?
  • Are you currently working and need a degree with ECTS credits for your career or to change jobs?
  • Are you changing careers and willing to commit to three years of systematic study?
  • Would you like to study in Russian, at your own pace, from any country?

This won't work if

  • Are you looking for a short course that lasts a couple of months? There are introductory courses available for that.
  • Not willing to set aside time on a regular basis for course materials, assignments, and assessments
  • We need an in-person format with classrooms and labs on campus
  • I need a state-issued diploma from a specific country
Curriculum

Curriculum

Business Fundamentals
SEMESTER 131 ECTS

Fundamentals of Business and Marketing

  • Fundamentals of Accounting (Part 1)4 ECTS · Term Paper
  • Introduction toMicroeconomics 4 ECTS · Term Paper
  • Marketing 4 ECTS · Oral Exam
  • BusinessEthics 4 ECTS · Term Paper
  • Entrepreneurship 6 ECTS · Oral Exam
  • Human Resource Management4 ECTS · Term Paper
  • BusinessCommunication 4 ECTS · oral exam
  • Practical Course in Brand ManagementIedX1 ECTS · Intercultural Business Communication (LSE); Launching a Startup (Babson)
Economics and Leadership
SEMESTER 231 ECTS

Business in the Digital Age and Leadership

  • Fundamentals of Accounting (Part 2)4 ECTS · Oral Exam
  • Globalization and InternationalBusiness 4 ECTS · oral exam
  • DigitalMarketing 4 ECTS · Term Paper
  • Principlesof Macroeconomics edX 4 ECTS · Principles of Macroeconomics (Doane University)
  • InformationSystems 4 ECTS · Term Paper
  • Logic /E-Commerce 4 ECTS · Term Paper
  • Leadership andTeam Management4 ECTS · Oral Exam
  • Career Workshop / StrategicLeadership edX 3 ECTS · Attracting Talent in the 21st Century (UC Riverside); Business Communication (RIT); Networking (Indiana University)
Luxury Sector
SEMESTER 333 ECTS

Luxury and Innovation Sector

  • Corporate Identity in theLuxury Sector4 ECTS · Oral Exam
  • Managing OrganizationalChange 4 ECTS · Term Paper
  • Innovation Management6 ECTS · Term Paper
  • Quality Control Management4 ECTS · oral exam
  • Customer Relationship Management4 ECTS · Oral Exam
  • Fashion Forecasting4 ECTS · Term Paper
  • Finance 4 ECTS · Term Paper
  • Practical Course in Brand ManagementIIedX3 ECTS · Globalization (SDG Academy); How to Influence Consumer Behavior (WOBI); Customer Relationship Management (IIM Bangalore)
The luxury market
SEMESTER 431 ECTS

Market Analysis and Luxury Product Design

  • CounterfeitLuxury Goods—4 ECTS · Term Paper
  • Statistics /Business Analysis 4 ECTS · Term Paper
  • TheLuxury Goods and Services Market—4 ECTS · Oral Exam
  • NewBusiness Development4 ECTS · Term Paper
  • Luxury Product Design—4 ECTS · Oral Exam
  • FinancialPlanning 4 ECTS · Term Paper
  • Artificial Intelligence inBusiness Processes 4 ECTS · Term Paper
  • Practical Workshop: “Negotiation Skills”edX 3 ECTS · Negotiation Strategy (UC Davis); Fundamentals of Product Management (UMD); Navigating the Nuances of Negotiation (UC Davis)
Luxury Brands and Strategies
SEMESTER 530 ECTS

Brand Strategies and Retail

  • Social Business Management / ProjectManagement 4 ECTS · Term Paper
  • Analysis of Luxury Brands and MarketingStrategies 4 ECTS · Oral Exam
  • Negotiation Skills4 ECTS · Course Paper
  • InternationalMarketing 4 ECTS · Term Paper
  • Brand Management ofLuxury Goods and Services4Ecripts · Oral Exam
  • Management inthe Jewelry and WatchIndustries—4 ECTS · Term Paper
  • Retail Management4 ECTS · Oral Exam
  • Practical Course on Brand ManagementIIIedX2 ECTS · Brand Management (IIM Bangalore); Digital Branding and Engagement; Circular Business Models (Wageningen)
Thesis
SEMESTER 630 ECTS

Thesis

  • Selecting a Research Topic and an Academic Advisor
  • Research Paper on Brand Management in the Luxury Segment
  • Formatting and Submission of the Thesis
  • Thesis Defense

3 years — 186 ECTS

6 semesters (5 semesters + thesis). Core courses—104 ECTS; specialized courses/seminars—40 ECTS; seminars and master classes—12 ECTS; thesis—30 ECTS.

Curriculum (PDF)
Who Teaches

SIIL Faculty Members by Program Specialization

Academic experts and practitioners from Switzerland and Europe. The consultant will explain the assignment of instructors to specific courses based on the curriculum.

Tatiana Tangisheva
Tatiana TangishevaStockmann, Ogilvy, ABBYY, BIOCAD
Yuri Ovseyenko
Yuri OvseyenkoProjects of the European Commission and universities in Switzerland and Norway
Daria Rozhkova
Daria RozhkovaSKEMA Business School (France), Linnaeus University (Sweden)
All SIIL Instructors →
Careers for SIIL Students and AlumniSIIL Career Center: Resumes, LinkedIn, Interviews
Career

Where SIIL students and graduates are already working in the luxury and service industries

Data from the professional profiles of SIIL students and alumni.

Z
JasmineDigital and Influencer MarketingCalista Luxury Resort
M
MariaBeauty Client AdvisorIn-Store
And
InnaOperations ManagerOMNIYAT
All Career Stories →

SIIL Status and Documents

SIIL status can be check

  • External Quality Assessment of the Institution
  • The specific ECTS credit hours of the program
  • Documents Open for Review
Expand fully
The accreditation is valid

Institutional Accreditation

Agency
IAAR
Type
Institutional
Certificate No.
AA 0298

Three Independent Bases of Trust

SIIL underwent an independent institutional evaluation

External experts evaluated the educational processes, the management system, internal quality assurance, and other aspects of the institute’s operations. The result was institutional accreditation by the IAAR (certificate AA 0298).

Check the SIIL in the IAAR registry
Why IAAR Status Matters

IAAR is a member of ENQA and is registered with EQAR. The status of the accreditation agency itself can be verified in European sources.

Frequently Asked Questions

Is this an actual college, not just online courses?

The institute is registered in Switzerland in the Vaud Canton business registry and holds a Swiss Business Identification Number (UID). In June 2021, it was added to the list of private educational institutions in the Canton of Vaud. The curriculum is organized by semesters and study plans, and includes assessments, a final project, and a diploma. Since 2022, the institute has been certified under the Swiss eduQua quality standard. Registration · Letter from the Canton of Vaud · eduQua Certificate

What's included in the price, and are there any hidden fees?

The cost is listed per semester and does not depend on the number of courses in that semester. It includes access to the platform, course materials, webinars, support from an academic advisor, and two retakes per course. A third and any subsequent retakes and administrative fees for specific services are billed separately. Important to know in advance: once the semester begins and access to the materials is granted, the payment is non-refundable and cannot be carried over. Payment Terms · Sample Contract

What does IAAR institutional accreditation confirm?

Institutional accreditation means that external experts have evaluated the institution as a whole—including its educational processes, management system, and internal quality assurance—and have determined that they meet the agency’s standards. This is an evaluation of the institution, not of a specific program.

Can I check my SIIL status on my own?

Yes. The SIIL entry is published in the IAAR’s public registry—verification does not require registration or contacting the institute. View the SIIL entry in the registry. The status of the IAAR agency itself can be verified in the European databases ENQA and EQAR.

What Are the Benefits of the Bologna Process and ECTS?

They make the program “readable” for external evaluation: a university or employer can see the program’s level, the list of courses, the course load, and the total volume of study in understandable European units, rather than just the name of the degree.

Does accreditation mean automatic recognition of a degree?

Accreditation and ECTS are assessment tools: they allow a university or employer to quickly understand a program’s level, content, and scope. Each organization makes its own decision regarding recognition based on its own rules and the laws of its country, so recognition is not automatic. SIIL’s open documents significantly simplify this procedure.

What does the letter from the canton of Vo confirm?

A letter confirming inclusion on the list of private educational institutions in the Canton of Vaud (in accordance with immigration law) was issued by the Canton’s Population Service on June 3, 2021. It allows the immigration office to process applications from international students for temporary residence for the purpose of study. Decisions on each application are made on a case-by-case basis.

Benefits

What's Included in the Course

Access to the platform, course materials, webinars, an academic advisor, and two retakes for each course are included in the semester fee.

European Quality System

SIIL is accredited by the independent agency IAAR, which operates in accordance with European standards for educational quality and is a member of ENQA and EQAR. This status can be verified in public registries.

Your Own AI Assistant

Your personal AI-powered tutor. They'll help you analyze a project case study, explain a methodology or financial metric, and prepare you for exams.

Private Student Chat

Access to the community. Connect with your classmates, share your experiences, find like-minded people, and ask the instructors questions.

Focus on the Luxury Industry

In-depth study of specialized subjects: corporate identity, the luxury goods and services market, fashion forecasting, premium product design, and marketing strategies.

Career Center

A career workshop is included in the program (12 Ecripts workshops and master classes). Counselors will help you put together a portfolio of projects and prepare for interviews.

Flexibility in Learning

100% online format: 8 semesters at a comfortable pace, allowing you to balance your studies with work and your personal life.

Contract Price

If you pay for the entire program upfront, the price remains unchanged until the end of the program. If you pay by semester, the price may be adjusted by no more than 10% per year (Section 3.1 of the contract).

Proprietary platform

SIIL's proprietary LMS platform, featuring an intuitive interface, a user-friendly web application, and prompt feedback.

Video Reviews

Students and Alumni on the Program

ChristinaGraduate, “Brand Management for Luxury Goods and Services”
VeronicaStudent, “Brand Management of Luxury Goods and Services”
All video reviews →
Process

How the admissions process works

01

Online Application

Submit a request on the website. A consultant will respond within one business day and help you choose a program.

02

Documents

Upload digital copies of your passport and educational certificate to your personal account. You must mail a notarized copy of your diploma to Switzerland within 6 months of submitting your application (no translation is required for documents in Russian, English, French, German, or Italian).

03

Approval

Our advisor will review the documents and prepare the application package.

04

Start of Training

Get personalized access to the platform and start taking classes and doing exercises.

Results and Evidence

Students in the Industry Program

Cost and Terms

Tuition

Starting at 1,480 € per semester, 30 ECTS
  • If you pay for the entire program upfront, the price remains the same until the end of the program; if you pay by semester, the price may be adjusted by up to 10% per year.
  • The price does not depend on the number of courses in the semester
  • Installment payment plans are available; a consultant will help you choose the right terms.
Get a quote from a consultant

What's Included in the Price

  • Access to the platform and mobile app
  • Training materials and recorded webinars
  • The Role of an Academic Advisor
  • edX courses as electives in the program
  • Career Center and Private Student Community
  • Two make-up exams per subject

The third and subsequent retakes, as well as administrative fees, are billed separately. Once the semester has begun and access has been granted, payment is non-refundable. Payment Policies (PDF) · Sample Contract (PDF) · How to Enroll

Application

Build a Career in the Luxury Industry

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