Design a uniform for the real Swiss brand KAZE Hockey. The best design will take the ice. All participants will receive a project case study for their portfolio.
KAZE Hockey is a young Swiss brand of hockey equipment that is preparing to enter the market. The brand already has a product philosophy and its own visual identity.
At its core lies the concept of “Wind of Change”: movement, speed, precision, discipline, and visual expressiveness.
The brand's communications feature imagery of wind, cherry blossoms, and the energy of motion. It's an entire visual world, not just a logo.
Designed in Switzerland, inspired by JapanA jersey isn't just a player's uniform—it's a brand ambassador: it must be recognizable on the ice, in motion, in photos, and in the media as part of KAZE Hockey's visual culture.
Convey the concept of “Wind of Change” and the essence of KAZE while maintaining brand recognition.
Work on the color, composition, and dynamics. Make it expressive, but not cluttered.
Apply the brand's visual identity to a hockey player's uniform.
Once you've filled out the form, we'll send you the complete package, which you can use to start designing right away.
Participating in the contest isn't just a competition. It's a project involving a real brand that you can showcase to employers.
Work with a real brand, not a fictional team. A strong entry for your portfolio.
A completed project that includes a brief, a brand book, and a technical specification. It illustrates the actual workflow of a designer.
Ready-made artistic elements: Japan, wind, speed, cherry blossoms, minimalism, and dynamism.
Branding, sports design, visual identity, and fashion/sportswear all in one project.
The winner will be determined by the KAZE Hockey team.
Fill out the form to receive a complete set of materials: a brief, a brand book, and a jersey template.
Deadline for submitting the final design. Entries will be accepted strictly in accordance with the technical specifications.
The KAZE Hockey team selects the best design and announces the winner.
A custom-made jersey, crafted exactly to your design. Your design will take the ice.
A real-world case study in the portfolio
Work on an actual brand, including a brief, brand book, and a complete set of materials. A finished project that you can show to employers.
Submissions are accepted through August 31
The brief, the KAZE Hockey brand book, and the technical requirements will be sent to the email address you provided. Good luck in the contest!
